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Tracking IZOD: Goodbye 80’s, Hello Indy • March 9, 2010
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim. Yes, the long journey of a brand ...
Without ads, you'd quickly forget the Alamo • March 1, 2010
by Mark “Remember the Alamo” is one of the oldest slogans in American life. As such, it’d be pretty embarrassing for the people who now run the Alamo as a historical ...
Heading off a financial siege at the Alamo • March 1, 2010
Editorial It’s time maybe the last time, and this time with the admirable input of an Austin ad agency for another shot at finding a way to keep Texas’ most hallowed shrine an ...
Austin ad agency comes to the Alamo's rescue • January 27, 2010
by Brian Last year, M.P. Mueller read that the Alamo needed help designing a logo. Not the Alamodome. Not Alamo Rent A Car. The real Alamo. So Mueller, who is president of Austin advertising ...
Blood Ties: Humor, Individualism Trump Fear • November 11, 2009
The Blood Center of Central Texas has found a novel way to refashion blood-donation campaigns, which prey on people’s guilt and fear. The solution: use humor to entice people to give it up. C...
Using Charitable Donations to Motivate Employees • November 1, 2009
Like many companies, Door Number 3, an Austin-based advertising agency, has been feeling the effects of the recession. In the past year and a half, several of the firm’s long-term clients ...
Creative Director Prentice Howe Participates in CNN's Small Business Makeover • June 8, 2009
Excerpt: Fortune Small Business recently lassoed three experts to help the Fosters map out a slump-survival strategy. For marketing advice we turned to Prentice Howe, 34, creative director of Door ...
Don’t Dial ‘M’ for Murder, Type ‘A’ for Altruistic • May 26, 2009
By Stuart Elliott, The New York Most appeals to donate blood treat the subject as if it was a matter of life and death — and, often, to be sure, it is. But a new campaign is taking a ...
Door Number 3 and CEDRA Nominated for a Webby Award • April 15, 2009
GetYourDrugOn.com is nominated for a Webby Award and is also eligible for the “People’s Voice” Award. Go to http://pv.webbyawards.com and follow the registration process. Then ...
SXSW Blog Feautured in Print Edition of Adweek • April 9, 2009
Blood Center of Central Texas on Adfreak.com • April 9, 2009
Blood Center of Central Texas - Ad of the Day • April 9, 2009
Slumping Economy Becomes Theme in Ads • December 24, 2008
By Lilly This holiday season, as retailers are urging shoppers to buy, the sluggish economy has become an ingredient in television advertising campaigns. Retailers that would normally ...
"Welcome to Marfa, Texas: It's Out There" • December 1, 2008
Austin ad agency Door Number 3 created this campaign for dusty southwest Texas town turned art destination darling—Marfa. It focuses on the juxtaposition of high art and small town Texas life; ...
Weak economic times call for smart, not reduced marketing • November 21, 2008
When I was a kid, my mom packed Ivory Soap each time I went to summer camp. Known for its ability to float, my bar would buoy atop the lake while my cabin mates lost theirs on the murky, muddy ...
A new NHL season, and the gloves are off • October 15, 2008
One city picking a fight with another city? You’d have to say that this nicely captures the spirit of pro hockey. The Detroit Red Wings won the National Hockey League championship, and ...
Marfa on the Map • October 3, 2008
Door Number 3 has created a small advertising campaign for the dusty Southwest Texas town turned art destination darling — Marfa. The “Welcome to Marfa, Texas: It’s Out There” campaign focuses on ...
Creating Your Online Drug • September 1, 2008
Cedra Clinical Research, an overnight clinical research company based in Austin, TX, launched getyourdrugon.com earlier this summer. Users can create drugs to prescribe, and send, to friends. Whil...
Invent Your Own Customized Miracle Drug • June 18, 2008
Taking a slight jab at the often mind-boggling pharmaceutical ads, Austin, TX agency Door Number 3 is promoting medical research firm Cedra by letting you create your own fake pharma drug to ...
Cedra "Get Your Drug On" • June 18, 2008
Door Number 3 in Austin, Texas, developed GetYourDrugOn.com, an online promo for Cedra, a company that does overnight medical testing. The site lets users create their own jokey designer drugs ...
CEDRA: Get Your Drug On • June 18, 2008
Invent your own miracle Taking a slight jab at the often mind-boggling pharmaceutical ads, Austin, TX agency Door Number 3 is promoting medical research firm Cedra by letting you create your ...
SxSW: Agencies do Austin • March 19, 2008
While Austin’s South by Southwest Interactive is still largely the premier geek meet-up, many “full service” agencies sent delegations this year. Most notably, Wieden + Kennedy ...
EXPOSED: Bryan Keplesky, Art Director of Door Number 3 • March 1, 2008
Attention, all young socialite Austinites who are potentially biased against hipsters! Kindly put away your conventional notions of “hipsters” as apathetic hedonists and party-frequenting ne’er-do-...
All Natural Maine Root: Find a Partner • January 1, 2008
Most small businesses don’t have the resources for an in-house video-production staff. So, finding a partner such as an advertising agency can help get a video campaign off the ground or ...
Umlauf Sculpture Garden Campaign Profiled in Adweek • November 19, 2007
I know what you’re thinking: Ho-hum, another ad featuring a frog dressed up as a tour guide. In this case, though, the photo of guide Fernando “Hops” Rivera makes sense for ...
Interview: Prentice Howe • October 1, 2007
Prentice Howe is the creative director at the Austin agency Door Number 3. He was previously senior copywriter at Ignited LA. Past account experience includes Anheuser-Busch, Petmate and Loyola ...
Stars use boards to rough up NFL, NBA • October 1, 2007
If you’ve seen the billboard near American Airlines Center, you might think the Stars should be sent to the penalty box for slashing another sport when it’s down. Or you could soak in ...
Stars billboard makes light of NBA referee scandal • October 1, 2007
The Dallas Stars may have already taken themselves out of the running for the Lady Byng Memorial Trophy — the NHL’s award for “sportsmanship and gentlemanly conduct.” As ...
Animal Collective • October 1, 2007
The Umlauf Sculpture Garden & Museum in Austin, Texas, showcases the work of American sculptor Charles Umlauf, and many of his creations are exhibited outdoors. That airy locale is ...
Pee-Wee's Hip Playhouse • April 1, 2007
Door number 3’s office looks like it’s too much fun for work. The 14-year-old independent advertising agency, which represents clients such as the National Hoackey League’s Dallas Stars, the Texas ...