The marketing industry is filled to the brim with what seems like meaningless digital buzzwords (buzz-abbreviations, to be specific) that add legitimacy to one’s strategy. SEO, SEM, ROI, CRM, API...the list goes on. But the truth is, SEO can make or break your visibility online—visibility which is imperative for every brand, challenger or industry leader.
If you’re asking yourself, “What even is SEO?” You’re already behind. SEO, or search engine optimization, is the act of tailoring your web presence for a search engine to read easily and return results effectively. Put simply, if you’re truly search engine-optimized, when someone searches for your company or your industry, you pop up among the top results.
Large businesses are inherently at an advantage with SEO. The more indexed pages on their website, the more news coverage they receive, the more sites that sell or promote their products—the higher up on Google search results they will appear. They also might be investing in a Google AdWords campaign, which allows them to pay for their business to be placed at the top of the results.
So what happens if your smaller brand just doesn’t have the beef of your larger competitors to magically appear first in search results? Luckily, SEO can be both easy and free if you learn to think like a search engine. Download the full article to learn how.
Photo by Wesson Wang