---
title: Mark Seiler of Maine Root on keeping up the momentum
description: <p>Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business.</p>
---

[Growth Marketing Insights | Door No. 3](https://www.dn3austin.com/blog)

# [Mark Seiler of Maine Root on keeping up the momentum](https://www.dn3austin.com/blog/mark-seiler)

 Written by [Prentice Howe](https://www.dn3austin.com/blog/author/phowedn3austin-com) | Dec 15, 2016 4:36:03 PM

## Mark Seiler of Maine Root on keeping up the momentum

 

**Q: What’s the one thing you wish you had known when you first launched Maine Root?**

A: I wish I had known how long I would have to keep the pedal down. I didn’t realize that the gas pedal needs to keep going down further the longer, bigger and more complex the business gets. I naively thought once the snowball got rolling down the mountain, I just had to stay out of the way. Not true. The big breaks just come. The question that keeps popping up is if I want to be this busy. The answer is always “yes.” I ran my ass off for twelve years and I can’t imagine losing momentum now. So the answer is always the same: Keep plowing, mofo. 

 

**Q: If you could have one do-over, what would it be?**

A: Having the specifics of operational roles, buy/sell agreements, what happens if one partner dies on day one. 

 

**Q: What’s the one piece of advice you’d give someone who is starting a beverage company?**

A: Stick to alcohol. Bigger profit and no one expects you to be sober. 

 

**Q: What’s your death row beverage of choice? (Sorry, Mark. Can’t be Maine Root.)**

A: Haven’t had any booze in 9 years and 11 months (I’m not really counting though, ha!). If I were going to croak in an hour, I would stay sober and go with Paraguay fair trade organic cane juice out of a rubber boot. 

[View full post](https://www.dn3austin.com/blog/mark-seiler)

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