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Brand positioning

03/23/23 challenger brands

Brand Positioning

Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…

08/14/19 Challenger Brand

Challenger Lessons From a Real Ace

Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …

08/5/19 Challenger Brand

Stop Pretending You're Well Positioned

Quick, tell me your company’s brand positioning statement in 12 words or less. If you recited it clearly and without hesitation, stop reading this article and go pour yourself a drink. The rest of you…

12/12/18 interview

VIDEO INTERVIEW: Brett McDowell of Centennial BANK

Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.

03/23/18 challenger insights

Want Profit? Start with Purpose.

What does your company exist to do? No, not the product you sell. What does your company stand for? If you can’t answer that question definitively, it’s time to think about your purpose.

02/13/18 World Recrod

5 Secrets of Empowered Challengers

Learn how Empowered Challengers sidestep adversity and snatch market share from the grips of category leaders.

03/21/17 challenger insights

Why Your Business Needs Brand Positioning

Nobody wants to be told that they are drinking their own Kool-Aid. But more often than not, that’s the case. Every brand, challenger or giant, needs to define what they do and why they do it. Brand positioning does just that.

10/6/16 creative

How To Be The Brand That Wins

Unless you’re fat, happy and alone at the top of your category, you’re likely battling giants of some kind. You’re a challenger. You’re forced to turn constraints into opportunities by outthinking the competition.

Brand positioning

Brand Positioning

Challenger Lessons From a Real Ace

Stop Pretending You're Well Positioned

VIDEO INTERVIEW: Brett McDowell of Centennial BANK

Want Profit? Start with Purpose.

5 Secrets of Empowered Challengers

Why Your Business Needs Brand Positioning

How To Be The Brand That Wins

Growth Marketing For Challenger Brands

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