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Interviews

09/13/19 Challenger Brand

The Empowered Challenger Podcast

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…

12/12/18 interview

VIDEO INTERVIEW: Brett McDowell of Centennial BANK

Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.

04/18/18 The Empowered Challenger

VIDEO INTERVIEW: Michael Portman of Birds Barbershop

We sat down with Michael Portman of Birds Barbershop to talk about how the experience of a haircut could transform his business model and disrupt the industry.

05/26/17 revolution foods

Kristin Groos Richmond of Revolution Foods on being born from apathy.

Another installment in the Empowered Challenger interview series featuring Kristen Groos Richmond, Co-Founder of Revolution Foods, talking about finding a niche in a forgotten industry.

05/26/17 The Empowered Challenger

Jeff Sheely of UrbanStems on doing the most for your customers

Another installment in the Empowered Challenger interview series featuring Jeff Sheely, Co-Founder of UrbanStems, talking about over-delivering no matter what the cost.

05/26/17 advocacy

Jerome Hiquet of Tough Mudder on rejecting the masses

Another installment in the Empowered Challenger interview series featuring Jerome Hiquet, founder of Tough Mudder, talking about weeding out the masses through trial by fire (literally).

05/16/17 miki agrawal

Miki Agrawal of Thinx on demolishing the status quo

Another installment in the Empowered Challenger interview series featuring Miki Agrawal, founder of Thinx, talking about turning the feminine hygeine industry on its head.

12/15/16 mark seiler

Mark Seiler of Maine Root on keeping up the momentum

Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business.

12/2/16 authenticity

Tom Kartsotis of Shinola Detroit on the importance of authenticity

Another installment in the Empowered Challenger interview series featuring Tom Kartsotis, founder of Shinola Detroit, talking about the importance of authenticity.

09/7/16 learnings

Katie and Taylor of EPIC Provisions on trusting your gut

Another installment in the Empowered Challenger interview series featuring Katie Forrest and Taylor Collins, Founders/Owners of EPIC Provisions, talking about going with their gut.

09/7/16 growth

Shauna Martin of Daily Greens on fueling growth and the importance of having a "why"

Another installment in the Empowered Challenger interview series featuring Shauna R. Martin, Founder and CEO of Daily Greens on fueling her brand's growth.

08/10/16 retail

Michael Portman of Birds Barbershop on Creating a Killer In-Store Experience

The second installment in the Empowered Challenger Interview Series featuring Michael Portman of Birds Barbershop on creating an unbeatable brick-and-mortar.

08/10/16 concept without comparison

Leon Chen of Tiff's Treats on Blissful Ignorance and "Do-Overs"

We're pretty obsessed with challenger brands. So, to kick off our new interview series on The Empowered Challenger, we got some insights from Leon Chen of Tiff’s Treats on Blissful Ignorance and “Do-Overs."

Interviews

The Empowered Challenger Podcast

VIDEO INTERVIEW: Brett McDowell of Centennial BANK

VIDEO INTERVIEW: Michael Portman of Birds Barbershop

Kristin Groos Richmond of Revolution Foods on being born from apathy.

Jeff Sheely of UrbanStems on doing the most for your customers

Jerome Hiquet of Tough Mudder on rejecting the masses

Miki Agrawal of Thinx on demolishing the status quo

Mark Seiler of Maine Root on keeping up the momentum

Tom Kartsotis of Shinola Detroit on the importance of authenticity

Katie and Taylor of EPIC Provisions on trusting your gut

Shauna Martin of Daily Greens on fueling growth and the importance of having a "why"

Michael Portman of Birds Barbershop on Creating a Killer In-Store Experience

Leon Chen of Tiff's Treats on Blissful Ignorance and "Do-Overs"

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