Anchored in digital.
Engineered for ROI.
Door No. 3 leverages numerous data sources to build strategic marketing plans that reach the right audience at the right time. Understanding the customer journey, behavior flow and the optimal combination of channels and messaging is critical in developing campaigns that deliver ROI. Four key phases make up our approach.
1. DATA PHASE
Collect and analyze data sources that best inform audience, media and message, then report on findings. Sources include:
First Party Data Collection
Remarketing Lists
Audience Segmentation
Market Segmentation
Consumer Insight Surveys
Competitive Analysis
Secret Shopping
Focus Groups
2. BENCHMARK PHASE
Marketing should help grow a business, not be a cost center. Whether the goal is to generate new leads, grow cart size, or drive enrollments, we establish and agree upon KPIs (Key Performance Indicators) that take subjectivity out of campaign reporting. Typical KPIs include:
Conversion Tracking
Cost per Acquisition
Sentiment
Social Reach
Shares
Competitive
Benchmark
Analysis
Email Signup
Cost per Click
Cost per View
Sign Ups
Downloads
Form Completions
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3. MEASUREMENT PHASE
Our team provides ongoing, real-time reporting and analysis, always tracking against KPIs.
Increase in Key
Consumptive Page Views
Time on Site
Pages / Session
Return on Ad Spend
Cost / Conversion
Increase in Page Views
Increase in Sessions
4. OPTIMIZATION PHASE
Data is a powerful but it's what you do with it that matters most. Optimizations occur the moment a campaign goes live, ensuring maximum performance and efficiency. Typical data points for optimization:
Attribution Model Comparison
Channel Optimization
Bid Multiplier
Audience Segmentation
Adjustments
Conversion Path Analysis
Assisted Conversion Analysis
Keyword Optimization
Keyword Bid Adjustments
Landing Page Efficiency
Analysis
LET’S TALK ROI
Carving a path towards improved ROI begins with a digital marketing assessment. Our media team can audit your current efforts and shape a plan to maximize your paid advertising vehicles.