Austin Humane Society: Boosting Adoptions & Donations — Door No. 3

Austin Business Journal “Best Places to Work” Winner + "Best CEO Awards" Nominee

ISSUE

The Austin Humane Society needed help standing out among the dozens of Austin-area shelters. The goals: increase donations in a highly competitive non-profit marketplace, increase animal adoptions and raise awareness around the shelter’s various educational, support and health initiatives.

ANSWER

Rather than the typical approach of relying on fear and guilt to motivate adoptions and donations, Door No. 3 focused on the emotional connection that any pet lover can relate to—that special bond that makes people inseparable from the pets they love. The campaign imagery was shot on location in Austin with real shelter dogs and their owners.

RESULTS

As a philanthropic team of animal lovers, we were incredibly pleased to help the Austin Humane Society deliver on all three of their intended goals, with marked increases in donations as connected with greater awareness. We’re especially proud of people finding their match: year-over-year, the shelter saw over a 30% increase in monthly adoptions as well as over a 100% increase in holiday adoptions.