The name says it all: Beyond Good. Not just in taste, but in practice. Through quality heirloom cocoa beans and their “direct trade” model, chocolate has never been better. We brought this story to life with an ownable voice and a campaign design that built upon the brand’s most recognizable asset – its packaging. Using a combination of brand color and new typography, we developed an aesthetic that bridges all communication touchpoints to what shoppers see on the shelf. The result? Not just good, Beyond Good.