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DOOR NO. 3 SERVICES

+ Brand Strategy

+ Performance Media

+ Full-Funnel Creative

ROI AT A GLANCE

+ 325 %

BRAND AWARENESS

+ 400 %

BRAND RECALL

+ 100 %

KEY ATTRIBUTE

+ 26 %

QUARTERLY SALES

THE CHALLENGE

Despite the rise in plant-based milk's popularity, consumers often neglect to check ingredients, assuming all products are alike. This leads to choices that may include undesirable ingredients like gums and fillers. MALK Organics faced the challenge of educating consumers on ingredient transparency to drive better decision-making and increase sales, all while having to reach a national audience without a national spend. 

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Magazine ad for MALK, shows ad on field of gray

THE STRATEGY

Crafting a Winning Media Strategy

1. Identify the Right Partner: We chose Whole Foods as our exclusive retailer and excluded non-buyers of specific plant-based milks from our targeting pool. 

2. Narrow In: Collaborating with Amazon, we targeted recent, verified buyers of competitive plant-based milks both in-store and online.

3. Leverage OTT: To highlight MALK's clean-label advantage, we used larger screens in non-skippable formats for the first touchpoint, adding screens and touchpoints to boost consideration,  intent, and sales. 

4. Boost Frequency: We employed more cost-effective CPM channels to increase consumer touchpoints based on their engagement with large format ads.

5. Track and Tweak: We continuously monitored campaign performance and optimized strategies to maximize impact. 

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THE RESULTS

The #TurnItAround campaign successfully elevated MALK Organics' brand presence and sales:

  • 325% Increase in Brand Awareness: More consumers became aware of MALK Organics and their commitment to clean-label products.
  • 400% Increase in Brand Recall: The campaign left a lasting impression, significantly boosting brand recall among target audiences.
  • 100% Increase in Key Attribute Awareness: Consumers became more aware of the importance of checking ingredients in plant-based milk.
  • 26% Increase in Quarterly Sales: The campaign drove a substantial increase in sales, proving the effectiveness of the targeted strategy.
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MALK Website
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Malk Twitter
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“Everyone on our Board of Directors is so enthusiastic in their praise for how Door No. 3 brought this campaign to life. The work you do and the results you deliver are consistently best-in-class.”

 

  • VP of Marketing, MALK Organics

Malk Organics

KNOCKOUT PUNCH

The #TurnItAround campaign by Door No. 3 successfully addressed a critical consumer misconception, driving significant improvements in brand awareness, recall, and sales for MALK Organics. By leveraging targeted media and a compelling message, Door No. 3 helped MALK Organics solidify its position as a leader in the clean-label plant-based milk market.

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