One of Phlur’s biggest differentiators is their transparency. From their origins to a comprehensive list of clean ingredients to their involvement in social and environmental initiatives, they put a lot of stories out there for the world to see. They represent, righteously so, a lot of things. But they needed a way to consolidate stories and communicate their differentiators to customers instantaneously. Distilling the brand down beyond the sum of its parts, we found that Phlur stands out most for what they stand for. Put simply, Phlur is “Good. Clean. Fun.”

“Good. Clean. Fun.” now serves as the north star for Phlur’s advertising. Those three simple yet impactful words are reflected everywhere from their internal mantra to their digital properties.