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ANSWER
We began by tracking each step of the online enrollment funnel and used this data to build an online persona based on converted users. This allowed us to create a targeted, direct response, digital prospecting campaign that converts similar prospects with high probability scores. We also created a hands-on kids’ career fair and oodles of online content to help families understand what doors can be opened by graduating from a four-year university.
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“Door No. 3 bridged our digital campaign to a real world experience that over delivered on our brand promise. A tremendous event, impeccably executed!”
-
SVP, NorthStar Financial
RESULTS
The refreshed and data-driven approach reaching new audiences at multiple points along the funnel led to an 18% increase in year-over-year enrollments, over two times the industry average of 1.94% for click-through rates, and a whopping 65% of total enrollments were tracked directly to our digital campaign.
+ 18 %
YEAR-OVER-YEAR
INCREASE IN
ENROLLMENTS
^ 2 X
THE INDUSTRY
AVERAGE FOR CLICK
THROUGH RATES
65 %
OF TOTAL
ENROLLMENTS
TRACKED TO DIGITAL
CAMPAIGN
