Door No. 3 performed extensive market research – including focus groups to garner baseline perceptions and expectations – which led to messaging that reinforced the benefit of the TEXpress Lanes: choice, speed and getting time back in one’s life for what’s important.

For over four years, Door No. 3 has helped Cintra US drive traffic and revenue. The campaigns and promotions have led to better-educated, more-receptive commuters and demonstrative conversions in website, app and TEXpress Lanes traffic. Our most recently completed year-over-year results include an impressive 202% increase in website sessions, a 298% increase in new user visits, a 27% increase in new account registrations and a 36% increase in promotional account activations.