Why I became StoryBrand Certified after 30 years in marketing
After more than 30 years in marketing, I recently became a StoryBrand Certified Guide.
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Insights from the Door No. 3 team.
From Theater Portfolio to Entertainment Ecosystem: Building Santikos Entertainment's Next Era
The Challenge Growth is exciting. It also creates complexity. Over the years, Santikos Entertainment evolved from a beloved San Antonio theater brand...
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Partnership Isn’t Just a Title. Here’s What It Takes to Earn It.
“Partner” is one of the most overused words in our industry. It shows up on websites, in decks, in pitches. It’s meant to signal something deeper than...
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New Campaign for Texas.gov: Renew Your Ride on Texan Time
Life shouldn't slow down for the DMV. Renewing your vehicle registration with TxT from Texas.gov means you can skip the line and renew on your time.
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AN AMAZON BESTSELLER
The Empowered Challenger Playbook: How BrandsCan Change the Game, Steal Market Share, and Topple Giants
Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace—especially if you’re standing in the shadows of industry giants.
But contrary to what you may believe, your business’ challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door No. 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by:
But contrary to what you may believe, your business’ challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door No. 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by:
- Creating a rational and emotionally compelling brand position
- Narrowing your audience into an engaged base of brand advocates
- Embodying the five personality traits that define an empowered challenger
Whether you’re a leader in your field looking to stay on top or a start-up hoping to make a splash, The Empowered Challenger Playbook is your must-have toolkit to standing out from the crowd.
ABOUT THE AUTHOR
PRENTICE HOWE is the owner of Door No. 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America’s most iconic brands including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, The New York Times, and more.